Corning Harley-Davidson debuts after complete renovation

Publish Date: 
Feb 24, 2014

GANG MILLS, N.Y. – Pretty much everything that greets customers at Corning Harley-Davidson is new.

The owners of the former American Twin Harley-Davidson have put about $600,000 into the facility since buying it last year. The dealership has a renovated showroom, service department, new business equipment and more.

“We placed the highest attention on every detail — from upgrading retail and sales computer systems to making sure the latest tools and diagnostic technologies were available to our highly qualified mechanics,” said Mike Doty, manager at Southern Tier Harley-Davidson, which is under the same ownership: Binghamton native Larry Brooks and business partner Jeff Coughlin.

Brooks said the investment in the facility is all about customer service.

“This isn’t like a car dealership. We think your Harley is your baby,” Brooks told the Star-Gazette. “Anyone who comes here is giving us their disposable income. We work hard to make sure this is the place they want to spend their money. We try to make it a place where they can hang out and have a good time and enjoy it.”

The Corning dealership occupies about 30,000 sq. ft. of the 55,000 sq. ft. building, and Brooks is looking for a compatible business to lease the rest of the space.

Posted by Holly Wagner