Coyne Powersports Group signs Metal Mulisha's Brian Deegan to marketing deal

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Southern California's Coyne Powersports Group has signed freestyle motocross icon and 10-time X Games medalist Brian Deegan to represent its three franchised powersports dealerships in the area.

Deegan will display CPG dealership logos on his 2010 Honda CRF 450 during his freestyle Metal Mulisha MX demos and events this year, including the 2010 X Games 16 where he will compete in rally and speed-and-style events July 29 to Aug. 1.

"I am currently training for X Games and plan on going big and taking the X Games gold medal home for the CPG," said Deegan in a press release.

“We are all really pumped about bringing Brian Deegan and the Metal Mulisha into the CPG family" noted CPG team manager Travis Coyne. "This is the first of many major announcements in the near future as we aggressively market our expanding dealerships within the professional freestyle MX, motocross and off-road racing worlds."

Fans will be able to purchase the entire Metal Mulisha line of clothing at all CPG locations, including the upcoming release of the MSR line of Metal Mulisha riding gear, boots and helmets. CPG's dealerships include Imperial Valley Cycle Center, Beaumont Powersports and 10 West Motorsports. 

Posted by Mary Slepicka