Craig Stokebrand, Kearney Yamaha: Details are key

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Craig Stokebrand, owner of Kearney Yamaha in Kearney, Neb., reflects back on 2010.

“The effect 2010 had on our business was absolutely positive. We went into the year with a very detailed budget in place and a plan of how we were going to execute the coming year. We also made a budget for the year being 20 percent better than we anticipated and one in case the year was 20 percent worse than we expected. For each of these scenarios we had an exact plan in place for staffing and variable expenses. We also put a calendar together at the beginning of the year that detailed every customer event and sale we would have for the year. This all gave us a direct blueprint of how we wanted to operate the business for 2010. We are closing out the year with the realization that you truly can plan every aspect of your year in advance. By doing so, there is nothing that can happen during the course of the year that you have not previously planned for.”

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