Cruisin’ 66 expands business by downsizing dealership

Publish Date: 
May 16, 2013
By Holly J. Wagner

Cruisin’ 66, which has been in the Top 100 for the last five of its 10 years in business, had cut Mondays from the schedule before the move, but that decision may be reversed in the new location. Woodsome brings in a summer intern who earns credit from a local tech school, and may soon add another employee or two for the sales floor. Demand has been so healthy that the dealership may again open on Mondays. 

So far, Woodsome said, customers seem to like it: “Almost all of them have said, ‘Wow, this is so much easier to get to than the other place,” she told Dealernews.

In fact, the new location is so much better that the dealership's main franchise, Victory, gave quick approval for the move. “They understand how important it is for us to be out of the city and near the highway,” Woodsome said.

With a whirlwind move behind them and a grand opening celebration planned for the last week in June, all that’s left is to keep customers happy and execute the strategy.

“It's exactly what we wanted,” Woodsome said. “Summer will be the biggest judge of whether we will be able to pull that travel traffic off the highway the way that we think we will.”