Custom Chrome enhances dealer website


Custom Chrome has relaunched its dealer website with a number of new e-commerce and order management tools. The new site,, will be rolled out to the Custom Chrome dealer network during the first week of October.

“Custom Chrome has long had a successful dealer-only site, but we decided it needed to change with the extraordinary growth of e-commerce being conducted worldwide and [to] reflect the way people shop online at their own convenience,” said Holger Mohr, CEO of Custom Chrome.

The new site gives dealers the ability to access high-resolution images and zoom into product detail to obtain "a better look and feel" for parts compatibility, the distributor said. Enhanced dealer self-services will include Order History Lookup and Favorite Item tools for speeding future order entry based on parts ordered most often. The site also will include multiple payment options, including PayPal, during checkout.

Other enhanced features include Inventory Level Visibility, Re-order Wishlist, and real-time Order Shipment Tracking through various carriers. Dealers will be able to set up multiple users with different levels of access, making their daily operations easier to manage, CCI said.

Custom Chrome is an endorsing exhibitor of the 2012 American V-Twin Dealer Show.

Posted by Mary Slepicka