Custom Chrome veteran Casarez becomes company CEO

Publish Date: 
Apr 21, 2014

MORGAN HILL, Calif. - Custom Chrome has promoted company veteran Louis Casarez to president and CEO.

He succeeds K.C. Cho, who has been reassigned to the position of finance director by CCI parent Dae-IL USA, according to John Gomez, marketing manager for Custom Chrome.

Casarez (see photo) has been with Custom Chrome/Dae-IL for 15 years. He spent 12 years at the Korean parent company and then returned to the U.S. one year ago to become Custom Chrome's director of operations. While in Korea, Casarez was a design engineer for the motorcycle division and was "heavily involved" with RevTech Engine and six-speed transmission development, the company said. 

"Louis is a motorcycle enthusiast first and has worked in many facets of our industry," the company announced. "After graduating top of his class from MMI in 1990, Louis went on to first work for a local motorcycle shop in the Monterey Peninsula [in California]. Louis spent his next [four] years as a designer at Corbin Saddles. [He] then joined Custom Chrome in 1999 as a member of our research and development department."


From a press release. Posted by Mary Slepicka