Cycle Country showcases website, new accessories

Publish Date: 
Apr 1, 2007
By Joe Delmont

Cycle Country Accessories showcased at least nine new products at Dealer Expo, the largest number of new products the company had exhibited in recent years.

Randy Kempf, Cycle Country's new CEO, says he has expanded the company's resources for product development by nearly 50 percent since joining the firm last fall. He notes that the company's greatest resource for product ideas is the dealer.

"In most cases, the greatest measure of success [at the show] isn't the number of business cards we collect; it's the number of dealers who give us ideas" for new products, he says.

Aside from new product development, Kempf also is focusing on growing market share. He's set a goal of generating 20 to 25 percent of revenue from new products. This comes after years of relatively "flat" product development from the Iowa-based company.

Best known for its top-notch blade lineup for ATVs, Cycle Country plans to depart somewhat from its conservative approach by unveiling a package of accessories for the Yamaha Rhino. At Indy, Cycle Country exhibited a Rhino equipped with more than a half-dozen "bling" accessories. Kempf says the company plans to push UTV accessories in 2007.

Dealers also took a gander through the company's expanded and updated website, which it was running at the booth. The site contains a shopping cart application, a dealer locator and a hierarchy of benefits for Cycle Country dealers. Kempf says the company's more successful dealers will get more exposure online.

"Those dealers who are loyal and sell more, and are more likely to have our product on hand, will come up first" when a consumer searches the Cycle Country website for products. "That's only fair to dealers who have invested in the product," says Kempf.

Cycle Country booth reps told Dealernews they planned on walking over to the Chinese Pavilion during Dealer Expo to take a "long look" at the products there. "As the Chinese flood this market with ATVs, they are increasing displacements," says Kempf. "There should be a strategy in place to support those products."