Effective immediately, Larry Little, VP and publisher of Cycle World magazine, will be senior vice president and chief brand officer for the Cycle World brand. The decision was made by Alain Lemarchand, who is president and CEO of Hachette Filipacchi Media U.S., Cycle World’s parent company.
Little is now responsible for developing new revenue streams, setting brand and editorial content direction across platforms and integrating print and digital advertising sales, according to a news release.
“The expansion of our digital content is key,” Little said in the news release. “Cycle World is a primary source of credible information for people who are buying motorcycles. That group of buyers is poised to expand with a new segment of eco-minded consumers who view the transportation opportunity motorcycles represent because of fuel costs, commute times and concerns for the environment. We are developing content targeted to their needs as well as to the enthusiast.”