DAA Northwest offers auction training event for H-D dealers


DAA Northwest is holding a special, two-month Rock, Roll and Rally promotion designed to get more dealers to auctions.

"Our goal with Rock, Roll and Rally is to bring authorized Harley-Davidson dealers who have never been to an auction to DAA," DAA president Bob McConkey told Auto Remarketing magazine. "Together with Harley-Davidson Financial Services, we can show them why using the auction and its associated online tools makes such good business sense." The company entered a remarketing agreement with Harley-Davidson Financial Services in 2007.

Rock, Roll and Rally will kick off as a part of DAA’s 15th annual Rock & Roll Sale. The July 15 event includes an invitation-only appearance by Joan Jett and the Blackhearts as well as more than 100 open-sale units from HDFS.

For dealers, the meat of the program is a two-day motorsports sale and authorized Harley-Davidson dealer auction training program starting Aug. 18. Dealers can attend an auction education session that will include information on current market conditions, profit potential of pre-owned product, marketing used product and more.

Attending dealers also get pointers on assessing bike values and even take part in a mock auction before the live sale. That evening, DAA says a closed factory sale is expected to include more than 100 units. The next day, another 100 or more units will be in the lanes for an open sale as a part of a 2,000-unit vehicle auction.

"While we have seen demand for our inventory continue to grow amongst certain authorized Harley-Davidson dealers, we have noted that many others are just beginning to embrace the advantages of using an auction to acquire desirable inventory," says David Woods, national auction sales manager for HDFS. "That said, we've launched a nationwide effort to educate our dealers about the benefits of wholesale auctions."

Posted by Holly Wagner