OVER 30,000 JAMMED the Dallas Convention Center over the weekend as the Cycle World International Motorcycle Show tour kicked off its four-month run.
“The show started off with a strong crowd on Friday, followed by a jam-packed day on Saturday with thousands of bikes parked in and around the Free Motorcycle Parking area and surrounding streets, sidewalks and roadways,” said Jeff D’Entremont of Advanstar Communications, which produces the IMS show tour (and is the parent company of Dealernews). “The show floor was filled with enthusiastic future motorcyclists for Family Day on Sunday.”
Even though Dallas is in a market with a long riding season, the Dallas International Motorcycle Show had not offered vehicle demo rides – until this year. “Demo rides ran near-capacity for the weekend, giving consumers a rare chance to test-ride products from Can-AM Spyder, Kawasaki, Star and Yamaha,” D’Entremont said.
The show’s Women’s Center and a Friday night womens-only ticket discount helped increase female show attendance to 24 percent of the total. “And in an effort to add more entertainment value to the shows and reach deeper into the 18-34 audience, we switched up our action feature, adding the Ducati Freestyle Team,” D’Entremont said. The Ducati stunters joined another new show feature, Bikes & Beats, which offered up a live DJ spinning tunes, daily fashion shows and a custom motorcycle display. D’Entremont said that these combined features helped the Dallas show attract more attendees in the 18-34 age range.
Here are the initial attendee stats:
- Women: 24%
- Ages 18-34: 28%
- First-time attendees: 33%
- Returning attendees: 67%
Viewing new vehicles is still the primary reason consumers attend the International Motorcycle Shows. “We appreciate the support of all those who had displays on-hand this weekend,” D’Entremont said. The second reason consumers attend the show is to evaluate and/or purchase something – be it a vehicle, an aftermarket accessory, a piece of riding gear or just a gift. “Over 70 percent of those in attendance made a purchase on-site, with many more noting that they will visit a dealer or retailer in the coming months for that purchase,” he added.
The Cycle World International Motorcycle Show series continues this weekend in San Mateo, Calif. For more information, visit www.motorcycleshows.com.
Posted by Mary Slepicka