Daytona Bike Week poster patterned after beer commercial

Publish Date: 
Mar 11, 2013

DAYTONA BEACH, Fla. — This year’s Daytona Bike Week official poster takes a cue from Dos Equis beer's “most interesting man in the world.”  

“Not so coincidently, the pivotal character resembles the Dos Equis most interesting man in the world — thus the headline, ‘Ride passionately, my friend,’” said Josh Curtis, the poster’s conceptual designer. “The composition visually communicates that he has reached the pinnacle of his journey — Daytona Beach. Loud hogs, scenic trails, sunny beaches, and mischief await.”

Curtis and DME Studio’s Alin Jacobs are behind the poster’s design. DME Studios will have free copies of the Official Bike Week Poster available for pickup at the Daytona Regional Chamber of Commerce from 9 a.m. to 5 p.m. March 11 through March 15. One also can pick up a poster at the Official Bike Week Welcome Center from 9 a.m. to 6 p.m. daily throughout Bike Week.