Daytona Dealer Exits Retirement, Opens New Store

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A longtime dealer who left the business four years ago is back, but some people are questioning the timing and market conditions.

Jim Walker, former owner of Jim Walker's Honda, Suzuki, Yamaha is back in business at his old location along U.S. 1 in South Daytona.

"I never would have thought I'd get tired of riding my motorcycle and playing golf. But I did," Walker told the News Journal.

Walker, 58, sold the old dealership in 2006 to local entrepreneur Randy Epling, who bought the former Klassix Auto Attraction on Bellevue Avenue in Daytona Beach and turned it into Cycle World of Daytona Inc., according to the newspaper.

Epling moved the dealership to Cycle World, and the former Walker site housed a range of businesses that didn’t survive there.

Epling and Walker settled a lawsuit over their business dealings last summer and Walker started planning a new Suzuki franchise under the Jim Walker Motorcycle Sales shingle. He would also like to add Honda. But a nearby competitor says the territory isn’t big enough for the both of them.

"Especially with the economy the way it is, it wouldn't be good," Chris Gray, GM at Daytona Fun Machines, told the newspaper. "I know of no other place in the country with two dealers within five miles of each other in a community with a population this size."

Posted by Holly Wagner