Daytona Harley-Davidson plans museum and store

Publish Date: 
Apr 1, 2011

Bruce Rossmeyer’s Daytona Harley-Davidson officially broke ground today with plans to turn the dealership into a museum and store by fall of this year. The original Beach Street location will be closed while construction takes place.

The new concept, dubbed Bruce Rossmeyer’s Harley-Davidson Museum and Store, will have 20,000 sq. ft. of displays, Rossmeyer’s personal artifacts and memorabilia, and gift items for purchase. There will be motorcycle collections from collectors spanning across Florida, as well as exhibits detailing the history of Harley-Davidson.

The museum will be located at 290 North Beach St., Daytona Beach, Fla., where the original store now stands. The Bruce Rossmeyer brand also encompasses seven other locations nationwide, including one in Ormond Beach, Fla. Visit for more information.

Posted by Cynthia Furey

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