Daytona rally visitors get a preview of the Bruce Rossmeyer museum

Publish Date: 
Mar 14, 2012

Daytona Beach visitors won’t find a full lot of motorcycles for sale at the original Bruce Rossmeyer Harley-Davidson store. Instead they’ll find a museum-in-progress.

A recreation of the office of the late Bruce Rossmeyer, who died in a motorcycle accident in 2009, gives visitors a preview of what they can expect when the museum opens this summer. Rossmeyer's widow, Sandy, the new CEO for the Rossmeyer family's business holdings, recreated his office as a tribute.

Rossmeyer’s family still runs his later dealership at Destination Daytona in Ormond Beach. The project at “The Original” is to fulfill his dream of opening a motorcycle history museum.

"It's kind of bittersweet. I sure miss him, it's hard," daughter and family business spokesperson Mandy Rossmeyer Campbell told the . "But we've got to keep doing what he would want us to do." The family closed the dealership last April, then reopened it selling PG&A a few months later. The planned museum is under construction. The store will also offer a limited selection of motorcycles during rally events.

The initial stage of the museum will feature motorcycles from the early 1900s, as well as information on the history of the beach and its racing culture. Plans also call for an interactive "Wall of Harley-Davidson Fame," so visitors can send in pictures of themselves with their Harleys in Daytona Beach.

Posted by Holly Wagner

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