Ducati North America announces that Portland, Ore.-based dealership MotoCorsa sold 61 bikes in June, beating its own previous record for the most Ducatis sold in a single month.
MotoCorsa had launched an initiative to beat the record of 50 units it set in 2007. "Progetto 51" began in early June with a mission to sell 51 Ducati motorcycles in the month. The dealership ended up surpassing the target by 20 percent, in the face of a struggling Portland economy, which Ducati’s claims has the second-highest unemployment rate in the country.
“The program really turned into a community effort as MotoCorsa employees and local Ducatisti helped the program along by purchasing bikes and even trading up for newer model year Ducatis,” Michael Lock, CEO of Ducati North America, said in a press release. “We congratulate MotoCorsa on its record sales month and appreciate Portland’s Ducatisti and their passion for the brand.”
Pushing MotoCorsa to number 61 was local resident Ryan Dalling, a regular MotoCorsa customer who traded in his 2008 Ducati 848 and purchased a new 2009 Multistrada S so he could enjoy touring with his wife.
“We closed out the month with 61 new Ducatis,” said Arun Sharma, General Manager of MotoCorsa. “This is a feat we could have never accomplished without the dedication and enthusiasm of the entire MotoCorsa family, both staff and customers alike.”