Dealer-to-dealer sales website positioned as 'auction alternative'

Publish Date: 
Feb 26, 2013
By Holly J. Wagner

“Once they’ve made an offer, then there is real people involved, so you can go back and forth fairly quickly via phone,” Simms said. “The problem with digital is, you never know if the person actually saw it.”

The site has facilitated 17 transactions since it launched in January and has just seven active motorcycle listings right now. Photos seem to be the hangup.

“We’re having an inventory issue. There are a lot of dealers who contact us and want to participate, but getting the information from them is difficult,” he said. “Right now we have 53 we can’t list because of incomplete information. The photos are usually the problem. We won’t accept photos with their logo in the background, and they don’t want to take new photos. We’re not promoting their business, we’re promoting the vehicle.”