Dealer education takes center stage at Dealer Expo: List of seminars

Publish Date: 
Dec 6, 2012


Identify the Hidden Profits Buried in Your Parts and
Accessories Department

Friday, Feb. 15 – 10:30 a.m. to 11:30 a.m.
Saturday, Feb. 16 – 9:15 a.m. to 10:15 a.m.

Your Parts and Accessories department is a complex machine. It handles a high number of transactions involving over-the-counter customers, plus other transactions to support service and unit sales. This complexity provides you with an opportunity to boost profits — but if you don’t manage it properly, it can become a “silent dealership killer.” In this seminar, you will learn powerful best practices that can increase your income, reduce your expenses and boost cash flow. If you’ve ever been challenged by inventory return deadlines, refused returns, obsolete parts, bin locations, warranty parts, maintaining current supercede links, creating a sales process and documenting your parts department policies, then you MUST attend this session.

Mel Selway brings more than 40 years of experience in the automotive and powersports industries, and is the founder of P.A.R.T.S.* (Parts Analysis, Renovation & Training Services Inc.), which offers asset and business management services to dealers and manufacturers around the world. Selway offers dealership training on how to manage parts, accessories, riding gear, storage and display equipment, space, database, and personnel; he also designs dealerships, develops parts and service department layouts, and specifies storage equipment for parts areas. His Smooth-the-MOVE service helps dealers coordinate moves to new store locations. Selway began his career in 1971 as a set-up technician at a Honda-Yamaha-BSA dealership.


Proven Tools and Tactics to Boost Profits and Increase Customer Retention
Saturday, Feb. 16 - 8 a.m. to 9 a.m.
Sunday, Feb. 17 – 9 a.m. to 10 a.m.

A day in the life of a Service Manager: You have to fulfill scheduled appointments while accommodating walk-in customers and demands from the Sales department. One technician is at a standstill until he gets parts (which are now on backorder) and the vehicle is already on the lift, disassembled. Another tech is losing time because a bike is buried in the warehouse. Outstanding warranty claims must be filed, and warranty parts have to be returned to the OEM. The service adviser has called in sick, and an upset customer is holding on Line 3. Isn’t there an easier way? Yes, there is, but you need the right people and the right process. Service veteran Chris Langlois will discuss the systems and procedures you must adopt to increase customer retention, boost profits and save your sanity.

Chris Langlois is eastern regional service engineer and global training manager with Zero Motorcycles. He began his career in the powersports industry as a service manager, and is a graduate of the Motorcycle Mechanics Institute. He spent more than 10 years as a master technician and service trainer at the OEM level. Langlois brings a refreshing, balanced perspective on Service from both the dealer and manufacturer sides of the fence.


The Five Biggest Risks and Opportunities for Service in 2013
A two-part workshop presented by Dealernews

Hosted by Dave Koshollek

Friday, Feb. 15 – 8 a.m. to 9 a.m.
What are the biggest threats to your service department in 2013? Liability risks, regulatory compliance, increasingly complex technologies, keeping up with recalls, declining morale, finding qualified workers — everything affecting service over the next 12 months will be discussed, and ideas will be shared in this special interactive forum.

Friday, Feb. 15 – 9:15 a.m. to 10:15 a.m.
What are the biggest revenue opportunities for Service in 2013? Learn how to achieve greater productivity, recruit the top techs, work productively (and easily) with other departments, upsell customers, and much more.  

Service managers, techs, writers and counter personnel: You will emerge from this workshop better informed, better networked, and armed with a to-do list you can implement immediately to advance your business.

Veteran Dealernews columnist Dave Koshollek is the founder and president of DAKO Management. His career includes more than 20 years as a top technical trainer for MMI, where he created the organization’s Harley-Davidson technical training programs. He served as national director of MMI’s Harley-Davidson programs for more than a decade. His popular “Fuel For Thought” column in Dealernews provides realistic solutions for those working in parts and service.