Dealer Expo 2007 Numbers Focus on Quality, not Quantity


Dealer Expo management is not revealing final attendance numbers for February's Indy show. Many guessed that attendance for the 2007 Dealer Expo was down from years past, primarily due to two winter snow and ice storms that cancelled flights and closed highways from the Midwest through the North Atlantic and Northeast.

Estimates on '07 attendance range from as high as 19,000 to as low as 16,000. Previous Dealer Expos had slightly exceeded 20,000 attendees.

Show management is going on record, however, with a breakdown of dealers who attended this year's Dealer Expo -- preferring, they say, to emphasize the quality of the attendees. And those numbers are somewhat favorable, showing a 7 percent increase in attendance from dealers posting annual revenues of $10 million or more. Also, more dealers from the streetbike market attended this year than in previous years.

Here's the breakdown:

  • Dealer personnel made up 86 percent of those attending this year's Dealer Expo, up two points from the 2006 show. Other attendees included manufacturers, distributors, custom builders, importers and exporters, media and related trades.

  • Attendees represented dealers selling into the following lifestyle segments: sport ATV (65 percent), dirtbike (61 percent, up 8 points from last year) streetbike (57 percent -- up a whopping 22 points since last year), metric cruiser (40 percent), scooter (35 percent), American Big Twin (25 percent), personal watercraft (21 percent), utility ATV (20 percent), snowmobile (16 percent) and karting (9 percent).

  • Almost half (45 percent) of dealer attendees represented stores posting more than $1 million in annual business volume. The largest segment of dealers attending the show -- 25 percent of total attendees -- reported revenues between $100,000 and $500,000 a year.

  • Dealers in the Midwest represent the largest geographical contingent at the Indianapolis-based Dealer Expo, with an overwhelming majority -- 61 percent -- coming from the Dakotas, Kansas, Nebraska, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana and Ohio. The next highest region is the South/Southeast, feeding 22 percent of dealers attending the Expo, followed by the Northeast/New England (9 percent) and the West (8 percent).

The 2008 Dealer Expo -- the 40th anniversary of the show -- will be held Feb. 15-18, 2008, in Indianapolis. For more information, visit