So here’s a challenge: If you’re already registered and making plans to go to Dealer Expo, you know the value this show has for your business and for you. Convince another retailer. It’s actually good for your business, because it’s good for the industry.
If you have no plans to attend the show because you just don’t see the value, then here’s your challenge. Listen. Just listen when another retailer starts talking to you about Dealer Expo. It has value for his business, and if he’s willing to reach out to you, the least you can do is listen.
I’m just one voice, but together, I hope I’ll be meeting many more of you in February.
— Tracy Harris
This article appeared in the Dealernews November 2009 issue.