Dealer Expo 2010: Meet The Dealer-Exhibitor Hybrid

Publish Date: 
Feb 15, 2010

The vast majority of retailers are here to buy stuff, but you might not know that some dealers also are exhibiting at Dealer Expo.

This year marks Motorcycle Superstore’s second Dealer Expo. The industry’s largest online retailer is again offering the Preferred Installer Program it launched last year. If you sign up, the company will direct its customers to your store for installation of tires and parts, and website customers can ask to have their products shipped directly to you.

The online retailer claims dealers can get guaranteed service revenue plus the opportunity to sell the customer additional products and services. Motorcycle Superstore (Booth 3551) will build a Web page for your shop containing your business information, website and e-mail links, online mapping, services offered, service prices and customer ratings. Local customers can find you by entering their ZIP code. After selecting your store and placing an order, all they have to do is contact you to schedule an appointment.

About 1,200 dealers have signed up for the program.

This is the first Dealer Expo for (Booth 3354), the industry’s second-largest online retailer. It’s here promoting its dealer-to-dealer sales of OEM parts, aftermarket parts, apparel and accessories. is the largest such supplier on the West Coast, and dealers can view pricing and order via a password-protected dealer section on the website.

BikeBandit’s owner, Ken Wahlster, anticipates his business will grow because previous employees of closed dealerships are opening their own repair shops. In addition, more dealers are willing to work on multiple brands.

Top 100 dealer World of Powersports (Booth 3105) in Decatur, Ill., has offered OEM parts for many years. The company sells to dealers through They can search for parts via microfiche, view their order status, and see and cancel backorders. World of Powersports also e-mails tracking numbers to dealers automatically. (Booth 3138) is supplied by sister dealerships Horsepower Harley-Davidson and North American Warhouse in Pennsylvania. It’s willing to ship worldwide and has a standard pricing structure: For the first $5,000 in orders, the prices are dealer cost plus 20 percent. Afterward, they’re cost plus 15 percent. Dealers who order more than $100,000 get cost plus 10 percent.

Contact, and World of Powersports for a list of the OEMs they support.

—Arlo Redwine