Dealer Expo 2013 Seminar Schedule @ A Glance

Publish Date: 
Dec 6, 2012

(Updated Jan. 9, 2013)

All Dealernews Learning Experience seminars, presented by Dealership University, as well as Dealernews Workshops and Super Sessions, will be held in the Indiana Convention Center.

Attendees completing each course (except for Workshops and Super Sessions) will receive a Certificate of Completion from Dealership University.

Click HERE for full seminar descriptions.


FRIDAY, February 15

8 a.m. to 9 a.m.    
Social Media and Reputation Management: The Fine Line Between “Time Vampire” and Effective Marketing (Presenter: Tory Hornsby)

F&I: The Most Profitable Square Footage in Your Dealership (Presenter: Jan Kelly)

Dealernews Workshop, Part I: The Five Biggest Threats to Your Service Department in 2013 (Host: Dave Koshollek)

9:15 a.m. to 10:15 a.m.
What Does a High-Performance Dealership Look Like? (Presenter: John Spader)

Advanced Google AdWords for Powersports Dealers: Dominate Search Engine Results (Presenter: Brad Cannon)

Selling to the Post-Recession Consumer: How to Turn “Just Lookers” into Buyers (Presenter: Mark Mooney)

Dealernews Workshop, Part II: The Five Biggest Revenue Opportunities for Your Service Department in 2013 (Host: Dave Koshollek)

10:30 a.m. to 11:30 a.m.
Data Back Industry Trends: The Difference Between Good Dealers and Great Dealers (Presenter: Hal Ethington)

Integrated Marketing: Fishing with Multiple Poles in the Water (Presenter: Eric Pedretti)

CRM and Internet Lead Management: Converting Prospects into Buyers, and Maximizing Their Lifetime Value (Presenter: Tad Kilgore)

How to Identify the Hidden Profits Buried in Your Parts and Accessories Department (Presenter: Mel Selway)

11:45 a.m. to 12:45 p.m.
Dealernews SUPERSESSION: Rebuilding Retail: The State of the Dealer 2013 – The New OEM-Dealer Relationship
Panel discussion hosted by Eric Anderson



SATURDAY, February 16

8 a.m. to 9 a.m.
Behind the Curtains of the Dealer LAB:
Understand the Power of Management by the Numbers
(Presenter: Bill Shenk)

Using Conquest Marketing and Retention Advertising to Grow Market Share and Boost Repeat and Referral Business (Presenter: Rod Stuckey)

How to Boost Your Accessory and Clothing Sales (Presenter: Jennifer Robison)

Proven Tools and Tactics to Boost Profits and Increase Customer Retention (Presenter: Chris Langlois)

9:15 a.m. to 10:15 a.m.
Seven Habits of Highly Effective Powersports Dealers (Presenter: Sam Dantzler)

Designing Your Store for the Future: A Simple Remodel for Significant Results (Presenter: Jim Rasmus)

F&I: The Most Profitable Square Footage in Your Dealership (Presenter: Jan Kelly)

Identify the Hidden Profits Buried in Your Parts and Accessories Department (Presenter: Mel Selway)

10:30 a.m. to 11:30 a.m.
What Does a High-Performance Dealership Look Like? (Presenter: John Spader)

Advanced Google AdWords for Powersports Dealers: Dominate Search Engine Results (Presenter: Brad Cannon)

Selling to the Post-Recession Consumer: How to Turn “Just Lookers” into Buyers (Presenter: Mark Mooney)

Recruit, Hire, Train and Retain a Professional Dealership Team (Presenter: Tony Gonzalez)

11:45 a.m. to 12:45 p.m.
Dealernews SUPERSESSION
Rebuilding Retail: The State of the Dealer 2013 – Aftermarket Sales in the New Economy

Panel discussion hosted by Eric Anderson
 


SUNDAY, February 17

9:15 a.m. to 10:15 a.m.
Seven Habits of Highly Effective Powersports Dealers (Presenter: Sam Dantzler)

Social Media and Reputation Management: The Fine Line Between “Time Vampire” and Effective Marketing (Presenter: Tory Hornsby)

New Tools and Tactics to Boost Service Profits and Increase Customer Retention (Presenter: Chris Langlois)