Dealer Expo 2013: Show features

Publish Date: 
Dec 6, 2012

A summary of features at the 2013 Dealer Expo, Feb. 15-17 in Indianapolis. Click HERE to register or for more information. (Features list effective December 2012.)

Dominion unveils sales and marketing Scorecard, schedules free one-on-one consults with dealers in Indy
How does your store stack up? Are you in the pack when it comes to sales and marketing, or are you being left behind and you just don’t know it? A new initiative that allows dealerships to view how well their business performs in comparison to others across the nation will be unveiled at Dealer Expo — and show attendees get an immediate benefit.

Dominion Powersports’ new Dealer Scorecard program provides dealers with an easy-to-follow, data-driven report that identifies a store’s strengths and opportunities in sales, lead management, marketing and other core business areas. Scorecard reports will be provided at no cost to dealers who attend Dealer Expo in February (registration required; see below).

Dominion creates the Scorecard reports using data and analysis from its dealer business service providers PowerSports Network, Traffic Log Pro, Cycle Trader and ZiiOS, along with Dominion Insights. The reports then compare performance data across the company’s 3,000-plus powersports dealership customers.

“As industry sales start to rebound, we want to help dealers reach new levels of efficiency and profitability within their operations,” said Gwyn Price, vice president of Dominion Powersports Solutions. “Dominion Powersports’ Dealer Scorecard will help us achieve that, as it clearly identifies opportunities of growth for dealerships.”

Here’s how it works:

  • Make sure you’re registered as an attendee for the 2013 Dealer Expo (visit
  • Dealers registered for Dealer Expo can sign up for a Scorecard offering and meeting time by contacting Dominion’s business development manager, Neil Pascale, at
  • During your consultation in Indy, you will receive a free Scorecard multi-page report. There will be time to go over the results with experts from Dominion so you can identify ways to more successfully tackle your challenge areas. Industry members with diverse expertise — including SEO, lead management, online merchandising and social networking — will be on-hand in Indy to lend support and guidance during these one-on-one consultations.

The process is quick, easy — and will take no more than a half-hour of your time in Indy. Find out your Score by registering for Dealer Expo and scheduling your consultation today.

Attendees may pre-register for their Scorecard consultations by contacting Dominion Powersports Business Development Manager Neil Pascale at

You wanted it, and it’s back! This model dealership features new merchandising and display techniques along with lots of new products, courtesy Retail Design Associates. Jim Rasmus also will be conducting short classroom lectures on merchandising and design throughout the weekend.

Check out the Fashion Shows in the Apparel/Gear/Helmets Marketplace where models strut the latest styles from premium brands.

Watch dozens of new product demonstrations, and receive tips on merchandising, marketing and selling these new products, at the Dealernews Learning Experience Brand Forum stages on the show floor. These sponsored and hosted 15-minute presentations will demonstrate the value of these new products and show you how to promote their benefits and merchandise them in your store for maximum buying influence. Many of our exhibitors will offer special incentives for product and service orders placed during the show. This is new product training you won’t want to miss…and it’s FREE, at Dealer Expo.

Looking for the latest? The New Product Showcase, a special exhibit, is where attendees can view hundreds of brand-new products, all in one place, before heading to the booths.

All Dealer Expo attendees and exhibitors are invited for the largest party in powersports — the Dealer Expo Annual Industry Party, to be held Saturday evening, Feb. 16, in downtown Indianapolis. Hang with your colleagues (and your friends-to-be) for great food, cold beverages, live music, and an alcove where you can watch the big Dallas Supercross via live telecast. Admission is free with your Dealer Expo show badge. (Continued)