Dealer Expo early registrations already top 2,000

Publish Date: 
Apr 1, 2014

CHICAGO, Ill. - Dealer Expo show management announced today that more than 2,000 dealer and retailer managers and associates have already registered for the December event. 

Registration opened just four weeks ago for Dealer Expo 2014 which, along with the National Dealer Symposium, will be held Dec. 4-7 in Chicago's downtown McCormick Place.

"We're very pleased to see such high [early] interest from the buyer community. It really validates the new model -- the new dates, the new location and the new content."

-- Tracy Harris

“It’s very early yet – a good eight months from the show – so we’re very pleased to see such high interest from the buyer community,” said Tracy Harris, senior vice president of Advanstar's Powersports Group. “It really validates the new model -- the new dates, the new location and the new content.”

Dealer Expo's audience development team is a dedicated group unique to Advanstar among U.S. trade show companies. According to Renee Andrews, outbound call manager, responses from dealers 500 to 1,000 miles from Chicago "have naturally been very positive." But, she said, "it's also been exciting to have unsolicited registrations coming in from such key states as California and Florida, as well as from around the world," including 26 countries.

Markets served by the earliest registrants span the market, and include ATV/UTV, streetbike/touring, American V-twin, off-road motorcycling, scooters and mopeds, metric bikes, PWC, snowmobile and kart, Andrews said.

One of the key drivers for the early registrants is Dealer Expo's new content program, which includes the National Dealer Symposium hosted by Dealernews, the DX14 Product Showcase, the DX14 Dealership, Brand Forum product demonstrations, Lunch 'n Learn programs, and evening events, including the Top 100 Dealer Awards Gala.

National Dealer Symposium. Developed and delivered by Dealernews in partnership with professional education organizations, the National Dealer Symposium is an all-day in-depth education program to be presented on Thursday, Dec. 4. Scheduling all sessions on Thursday prevents conflicts with activities on the show floor and will allow dealers and retailers to fully immerse themselves in acquiring the information and knowledge presented.

The DX14 Product Showcase. Located at front of the show, the DX14 Product Showcase is a comprehensive wrap-up of the products and services rolled out globally in 2014 along with a preview of products to be announced in early 2015. Attendees will be able to scan a display's QR code for a quick upload of the product's details and where to find the exhibiting supplier.

The DX14 Dealership. Easy to find right in the middle of the show, this all-new model store is a self-guided dealership tour featuring the latest approaches for department design and product merchandising. A new Model Storeroom feature will provide top-of-the-hour mini-lectures on inventory management and moving obsolete parts. 

Brand Forum Product Demos. The Brand Forum product demo stages will feature more than 100 presentations on how to order, how to sell, how to market and how to display the latest products from the Dealer Expo exhibitors, with special incentives for ordering at the show.

Lunch-and-Learns. It's one topic per table, limited to 10 people, including moderator. These lively, informal discussions to be held Friday through Sunday will allow attendees to discuss challenges, gain new ideas and make new connections. 

Evening events include a dealer reception on Wednesday night, the Top 100 Dealer Awards Gala on Thursday night, a special event in downtown Chicago on Friday night and the big Industry Party on Saturday night, which will kick off the 50th anniversaries of Dealernews and Dealer Expo in 2015.

For more information or to register, visit