ChannelAdvisor, a software company that helps retailers sell online through multiple channels, will be exhibiting at Dealer Expo Feb. 17-19 in Indianapolis.
“Every 16 seconds a snowmobile, ATV or personal watercraft part or accessory is sold on eBay Motors,” says Ryan Walsh, ChannelAdvisor’s vice president of sales. “The powersports sector is booming online, and retailers must understand how to capitalize on this e-commerce explosion. With such a vast amount of parts and accessories to sell, powersports sellers can really use a complete solution that streamlines and accelerates the e-commerce process.”
ChannelAdvisor’s e-commerce experts will be at Dealer Expo to discuss the benefits of its platform. The company offers products for marketplaces like eBay and Amazon, as well as pay-per-click management, comparison shopping database listing and more. According to the company, these products simplify the sales process by automating product listings, generating profitable keywords and providing reporting and analytics.
Retailers, for example, can submit one inventory feed to the ChannelAdvisor platform, where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly.
ChannelAdvisor claims to service more than 3,000 top e-commerce brands, and that within the past year, more than 150 automotive and powersports retailers have signed up.
One such customer is Ridersdiscount.com, an international powersports parts, apparel and accessories retailer that, according to ChannelAdvisor, has improved its performance on eBay and expanded its overall online exposure since launching ChannelAdvisor’s Marketplaces and PaidSearch solutions. Based on these results, Ridersdiscount.com plans to expand to other marketplaces and ramp up on the comparison shopping channel with ChannelAdvisor.
“We are dedicated to providing the best online shopping experience for our customers, and ChannelAdvisor helps us do just that,” Brian Gibson, Ridersdiscount.com partner and COO, says in a testimonial. “ChannelAdvisor’s technology has helped us expand our online operations to ensure that shoppers find our products quickly and easily, which is a necessity in this competitive industry.”
To learn more about ChannelAdvisor, Dealer Expo attendees can request a meeting or visit Booth 5042. For more information on ChannelAdvisor’s e-commerce software platform, visit www.channeladvisor.com/solutions/the-platform.
ChannelAdvisor is headquartered in Research Triangle Park, N.C., with offices in New York, Seattle, Australia, Ireland, Germany and the U.K. The company claims that in 2011, it managed more than $3 billion in gross merchandise value on behalf of retailers of all sizes, including Dell, Brookstone, Under Armour and more than 30 percent of the Internet Retailer Top 500 online retailers.
Posted by Arlo Redwine
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