Dealer Expo: Feb. 12 Seminar Schedule

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Education is just 1 of 5 reasons you should attend Dealer Expo!

From Friday Feb. 12 to Sunday, Feb. 14, Dealer exo will offer seminars from some of the industry's top experts. On Friday, Feb. 12, you can choose from 9 different seminars that will help you generate new ways to go from red to black in 2010. These series are designed to help you:

  • Better market your business.
  • Get real knowledge from industry experts and peers.
  • And assist you in selling more products.

Let’s review the topics, speakers and times:


Discuss today’s, Tomorrow's and Yesterday's Sales Challenges

9:30 a.m. – Room 208 – Dealernews Live Round Table – Sales

Join Steve Zarwell from Zarwell & Company as he moderates a Dealernews Live roundtable discussion. The topic: SALES! You’re in charge of this 20 Group format; here is your chance to discuss challenges with your peers like:

  • Why should the customer buy from us?
  • How can we more effectively use relationship selling?
  • What is our current sales process isn’t closing deals?
  • Now that a product is sold, what does our dealership do next?

Want to start the discussion now> Join us at http://www.dealernews.com/shoptalk now!


Overlooking Millions: Stop Missing Profit Opportunities!

10:00 a.m. – Room 210 – ZURICH F&I Seminar

Andy McNeil, Regional F&I Manager and Dan Mowid, National Profit Participation Executive from ZURICH will help retailers take an in-depth look into how simple mistakes can cost you significant profits every day. Learn how change resistance and unchallenged loyalties cause dealers to lose millions of dollars in additional profit. With last year’s troubled economy, your business can benefit from ever dollar saved!


Discover How to Make Money Using Online Advertising... In Just 30 Days or Less!

11:00 a.m. – Room 205 – Dealership University

Tory Hornsby, executive vice president of Dealership University, brings the online education firm to life at Dealer Expo by kicking off with a seminar focused on helping your business understand the difference between offline and online marketing and more importantly help you understand how you can make more money using online advertising.

Did you know over 80% of consumers are utilizing the internet to shop for products online?

Are these prospects finding YOU?

What the difference and what effect does this have on your offline and online advertising?

These questions and more will be answered in this powerful one hour seminar hosted by Dealership University!


I Think I am Legal: Are you as SAFE as you think you are?

12:00 p.m. – Room 210 – ZURICH F&I Seminar

Andy McNeil, Regional F&I Manager, Bill Chitwood, Regional Sales Manager, Mike East, National Business Development and Training Specialist and Eric Castetter, Account Executive from ZURICH provide an overview of current laws as they relate to Sales, F&I, Customer and Workplace issues. Are you as SAFE as you think you are? Find out what you could be doing wrong that could save you thousands of dollars in 2010.

Discover the Insider's Secrets to Convert More Calls to Cash

1:00 p.m. – Room 205 – Dealership University

Tory Hornsby, Executive Vice President of Dealership University fires up another hot seminar discussing the fact that the telephone is still the most powerful tool in a Salesperson’s tool box and when used properly will generate more sales each and every month! 100% of your business is linked to how your dealership handles the phones, and each and every call should be treated as an opportunity to make a record breaking sale. Upon completing this fast-paced seminar you’ll discover:

How and why the telephone can make you lots of money

How to properly take incoming calls, importance of voice tone and inflection When and how to follow up with unsold prospects

And much, much more!


Manage Advertising as Revenue, Not as an Expense

2:00 p.m. – Room 207 – Dana Fischer’s 4 Steps for Creating Results Driven Advertising Programs

Dana Fisher of Advanstar Communications, Inc has more than 22 years of experience in creating integrated media products that have successfully met advertiser's business needs of driving more revenue. Need a more effective advertising model? In this seminar you will learn the 4 Steps for Creating Results Driven Advertising Programs.


Insider Secrets to Powersports Business Development

3:00 p.m. – Room 205 – Dealership University

Join Rod Stuckey, CEO of Dealership University as he breaks down powersports business development 101. According to a U.S. Small Business Association study, only 2/3 of all small business startups survive the first two years and less than half make it to four years. The simple fact is most people start a business for the wrong reason and Powersports entrepreneurs (enthusiasts) are no different. This seminar will help you understanding the key statistics of your dealership and the specific behaviors that drive those statistics that are critical to all Dealers surviving and thriving in the new emerging economy.


Merchandising with the best of them!

3:30 p.m. – Room 208 – Dealernews Live rountable – Merchandising/Display

Join Jennifer Robison, Retail Specialist from Tucker Rocky Distributing, as she moderates a Dealernews Live Round Table Discussion. The topic, Merchandising & Display! You’re in charge of this 20 Group format; here is your chance to discuss challenges with your peers like:

  • How am I going to move old merchandise?
  • How do we update our show room floor & when?
  • What is the appropriate content for music or videos that play in the store during business hours?
  • What are proper display practices for our type of store?

Do You Always Practice What You Say?

5:00pm – Room 209 – Dealernews Live roundtable – Management

Join Dave Koshollek from DAKO Management LLC as he moderates a Dealernews Live Round Table Discussion. The Topic, Management! You’re in charge of this 20 Group format; here is your chance to discuss challenges with your peers like:

  • How do we deal with undependable employees?
  • We suffer from poor employee morale?
  • What do we do about unacceptable company culture and bad store reputation?
  • We are working with a skeleton crew how do we overcome the challenges?