The following is a list of Marketing Seminars, available FREE to registered attendees of the 2013 Dealer Expo, Feb. 15-17 in Indianapolis.
Advanced Google AdWords for Powersports Dealers: Dominate Search Engine Results
Friday, Feb. 15 – 9:15 a.m. to 10:15 a.m.,
Saturday, Feb. 16 – 10:30 a.m. to 11:30 a.m.
Whether you’re an AdWords veteran or just looking to learn, join Brad Cannon, vice president of operations at Dealership University, as he pulls back the curtain on Google, exposing common rookie mistakes and teaching you what it takes to execute a successful campaign that turns “clickers” into buyers.
Designing Your Store for the Future: A Simple Remodel for Significant Results
Saturday, Feb. 16 – 9:15 a.m. to 10:15 a.m.
Maybe you can’t do a full renovation, but you can implement a more cost-effective floor reset or a targeted remodel in one showroom area for measurable results. Ask the questions, and learn the answers as store design and merchandising veteran Jim Rasmus shares the latest trends for store remodels, and presents the recession-proof merchandising techniques that help you control customer flow, increase product awareness and boost impulse purchases.
Integrated Marketing: Fishing with Multiple Poles in the Water
Friday, Feb. 15 – 10:30 a.m. to 11:30 a.m.
The once-simple task of managing your dealership’s advertising campaigns has become quite complex. Choosing your marketing mix and ensuring a consistent message requires a new approach. During this session hosted by Dealership University’s Eric Pedretti, you’ll discover why some of the “hot” new channels are nothing but show, and how to coordinate your efforts so they’re complementary, not conflicting.
Social Media and Reputation Management: The Fine Line Between “Time Vampire” and Effective Marketing
Friday, Feb. 15 – 8 a.m. to 9 a.m.
Sunday, Feb. 17 – 9:15 a.m. to 10:15 a.m.
How do you know what’s worthy of pursuit and what’s a waste of time? And once you’ve identified the most important sites for your business, how do you manage them all? The solution: A quantifiable system. Dealership University’s Tory Hornsby will reveal the fine line between a strategy that produces results vs. chasing every shiny new online object that comes along.
Using Conquest Marketing and Retention Advertising to Grow Market Share and
Boost Repeat and Referral Business
Saturday, Feb. 16 – 8 a.m. to 9 a.m.
With only 3.6 motorcycles in use for every 100 people living in the United States, you must have a targeted plan to identify and market to your buying base. Dealership University’s founder and president, Rod Stuckey, will help you discover the insider secrets to exponentially increase your bottom line.
To register for the 2013 Dealer Expo, click HERE.