Dealer Expo to stay in Indianapolis through 2016

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The Indianapolis Convention & Visitors Association announced today that the Dealernews International Powersports Dealer Expo will remain in the city for at least five more years. The expo has made Indy its home since 1998.

The city has made substantial investments to lure convention traffic in recent years, including expanding the Indiana Convention Center, building the Lucas Oil Stadium, bringing in the massive J.W. Marriott hotel complex and more. These efforts have produced a crowded calendar 16 months from now in February 2012, with three conventions (including Dealer Expo) coming to town after the city hosts the coveted 2012 Super Bowl at Lucas Oil Stadium.

Dealer Expo is the city's largest convention, and delivers a meaty return on investment for Indianapolis: the expo reportedly books 16,000 hotel room nights and generates more than $20 million in direct visitor spending each year, according to the ICVA.

“Indianapolis will be an even stronger city host to Dealer Expo over the next five years,” said Danny Phillips, executive vice president of Advanstar Communications Inc., parent of Dealer Expo and Dealernews, as quoted in the ICVA announcement. “The major development and exciting expansion of the convention center, stadium and hotels, combined with good transportation and a great range of other services for our attendees, exhibitors and sponsors is exciting and provides more reasons to visit our event. We’re confident Indianapolis’ impressive new infrastructure will attract even greater numbers of customers and allow Dealer Expo to continue its growth.”

At press time Advanstar had not yet issued its own announcement of the show's extension.