Dealer meeting: Suzuki unveils revamped GSX-R600/750 and new GSX1250FA


Suzuki Motor Corp. chose its annual dealer meeting Oct. 2-3 in Las Vegas for the unveiling of three new 2011 models: the heavily revised GSX-R600 and GSX-R750, and the GSX1250FA. The models are now posted at and will hit dealerships in early 2011 along with a range of Genuine Suzuki Accessories.

Powered by a 1255cc engine, the GSX1250FA features aggressive sport styling and a comfortable ergonomic riding position.

American Suzuki says the meeting attracted more than 1,400 people representing most of its dealers. The OEM told attendees that 2011 was “Just the Beginning,” which was the theme of the meeting.

According to a press release, American Suzuki addressed the motorcycle industry's struggles over the past two years due to the economy, and presented a number of solutions to help dealers better face business challenges.

A special presentation by the senior vice president/chief economist of the U.S. Chamber of Commerce, Dr. Martin Regalia, gave dealers perspective on the improving economy, and on how economic trends of the past can be used to benefit dealers and consumers.

American Suzuki also celebrated the accomplishments of a long list of dealers that have been with the company for more than 40 years.

Suzuki Racing Team riders signed autographs and thanked dealers for their support. Racers included Rockstar Makita Suzuki’s Tommy Hayden, Blake Young, Josh Creamer and Dustin Wimmer. Geico Powersports RMR’s Danny Eslick and Lucas Oil RMR’s Elena Myers were also on hand, as was National Guard’s Jake Zemke.

A special award was presented to Josh Creamer for his championship-winning season on the QuadRacer R450. One big unveil was the addition of Australian rider Brett Metcalfe to the Rockstar Makita Suzuki motocross team. He will be joining newly crowned AMA Supercross and Outdoor Motocross Champion Ryan Dungey as his teammate for the 2011 season. Other announcements included the promotion of Mike Webb to Rockstar Makita Suzuki team manager, and legend Ricky Carmichael’s being added as Suzuki Racing team advisor.

Posted by Arlo Redwine