The dealer outpaces the industry’s average for Facebook Likes and social engagement. “They’re doing a nice job of engaging their readers, not only with postings that are industry-specific but are conversational in nature,” said Patricia Dao, director of social products for Dominion. “However, too many of their posts do not include photos or videos, meaning they may not be reaching all 1,000-plus of their Likes on a consistent basis because of how Facebook operates.”
Competition Accessories grades well above the norm for many of its key sales and marketing areas. “If they can address these opportunities,” Owens said, “2013 should be a terrific year for them.”
This story originally appeared in the January 2013 issue of Dealernews
