COMMENTS from BRP/Can-Am dealers responding to the latest Dealer Sentiment Index survey:
BRP has several products that are in demand across most segments. The Spark has been a sales success but we now have a large recall to deal with. I worry about how that will affect next season. Broken handle bars and engine failures can damage the brand. SSV has been strong but the new OMS ordering system is pushing too much inventory down the throat of the dealers. Spyder has been about flat for us but we also had a tremendous amount of non-currents to work through, which has had a huge negative impact on margins.”
CREDIT and PROMOTIONS:
Promotions for PWC were late and low. BRP was too busy trying to convince its dealers that Spark was not affecting other PWC price points [and the] season slipped away.