Dealernews Live!: Marketing Roundtable With Eric Anderson


Marketing is an ever-changing world, and it can be hard to keep up with it. Dealernews columnist and Vroom Network founder Eric Anderson will moderate a roundtable devoted to helping you stay on top of the latest marketing trends. The discussion will include topics like:

  • The changes in American consumer psychology
  • What is motivating today’s customer to buy?
  • Digital vs. print ads: Which is better?
  • How much money should you have in your digital/print advertising budget?
  • What about digital signage?

“We’ll look at new demographics and psychographic categories of customers,” Anderson says. “I now call this ‘Buy-o-logy.’ Customers have changed, and if you haven’t, you’re in trouble.”

Join Anderson’s roundtable on Saturday, Feb. 13, from 8 a.m. to 9:30 a.m. in room 208 of the Indiana Convention Center, or Sunday, Feb. 14, from 5 p.m. to 6:30 p.m. in room 209 of the Indiana Convention Center.

For a full schedule of seminars, click here.

About Eric Anderson: Anderson’s 30 years in the powersports industry includes launching brands, including Scorpion Sports Inc., for which he was also the founder. He has written for Dealernews for more than 18 years, digging into the mind of the customer in his “Confessions of a Customer” column. Currently, Anderson is a “change agent,” having launched Vroom Network, a business specializing in branding and business development.