Dealernews Visits Italy's EICMA Show, Nov. 3-7

Publish Date: 
Oct 20, 2008

Dealernews Senior Editor Guido Ebert continues his coverage of the motorcycle shows in Europe this fall when he visits the 66th edition of the Milan International Motorcycle and Bicycle Exhibition (EICMA) November 3-9, in Milan, Italy.

A yearly event of powersports and bicycle expositions held simultaneously on the grounds of the Fiero Milano convention center, EICMA is operated by EICMA SpA, a company owned by Confindustria ANCMA (the Association of Italian manufacturers of bicycles, motorcycles, scooters, components and accessories). EICMA SpA says approximately 535,000 visitors – including 54,632 trade visitors – attended EICMA 2007, up from roughly 530,000 people in 2006 and 500,000 visitors in 2005.

Last year 1,515 motorcycle-related companies from 39 countries showcased product within 740,912 sq. ft. of exhibition space in 10 halls. Also open to viewing: an 18-acre outdoor area, Moto Live, that allows visitors to watch and even participate in riding events. Events to watch include supermoto, Supercross, minicross and enduro races, as well as a choice of some fairly dramatic freestyle events.

Nov. 3-4 is open to press and trade visitors. The event opens to the public Nov. 5-9.

Visit that entire week for Ebert’s news blog, photo coverage and analysis of the OEMs and aftermarket suppliers taking part.