Dealership Call Center rolls out online reputation tracker


Dealership Call Center, a division of Dominion Enterprises, has introduced Online Reputation Pro, a management suite of tools for tracking and influencing their online reputations.

“Eighty-seven percent of customers decide to make a purchase after reading favorable reviews,” says Kelvin Stroud, dealer development tools product manager for Traffic Log Pro. “It is critical that our powersports dealerships embrace a proactive approach to not only track but influence what is being shared about their stores online.”

Online Reputation Pro provides real-time feedback along with reviews of a dealership’s website. At the core of this system is technology that allows distribution options to a variety of review websites.

Reputation specialists work with dealerships to nurture online reputations and shape brand perceptions through:

  • Profile: A dealership’s profile and history are professionally written and distributed to top sites and destinations.

  • Track: A dealership’s online reputation is tracked with an established action plan in the event of negative reviews.

  • Influence: A dealership’s reputation is controlled and elevated through the process of obtaining and distributing customer reviews to various online review sites.

  • Dealership Call Center is designed to help dealerships manage relationships with their customers through call center services and reputation feedback. For more information, call 855-435-785, ext. 4.

Posted by Holly Wagner

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