Dealership mobile app provider reports rising sales

Publish Date: 
Apr 23, 2013

NEW YORK, N.Y. - Specialty Reports claims a growing interest in its service that helps dealerships build their own smartphone apps.

The company announced today that its Specialty Mobile Apps Group saw a revenue increase of 78.5 percent for the 50 weeks ending April 15 compared with the full year ending April 30, 2012.

Specialty Mobile Apps launched in the spring of 2011. Since then, the company has built and launched native apps for automotive, powersports, RV and marine dealers in 31 states and the District of Columbia.

The company also “believes it is now the preeminent provider of mobile app technology to Harley-Davidson motorcycle dealers throughout the United States.”

Specialty Mobile Apps developed its apps specifically for retail vehicle dealers. The apps allow dealers to connect with their customers on their smartphones. The apps also allow dealers to aggregate their customer base and send out messages that can include photos and video of their new and pre-owned inventory, notices of sales or specials, and alerts to special events.

Customers can use the apps on their smartphones or tablets to schedule a service appointment, contact personnel in any of the store’s departments, and get Geo Map driving directions.

Dealers who want Specialty Mobile Apps to help them design their own mobile app pay a one-time development fee and then a monthly subscription fee.

Specialty Reports is a subsidiary of Sparta Commercial Services, a New York-based technology company that originally focused on providing consumer and municipal financing to the powersports, recreation and auto industries.

“Beginning in May 2013, Specialty Mobile Apps is planning an aggressive media campaign targeting web and print industry-specific publications that we believe will continue to drive sales and increase revenues in the coming months,” said Anthony Havens, Sparta’s CEO.

Posted by Arlo Redwine. Photo courtesy Specialty Reports