Dealership University Calls on Dealers to Rise Above Recession

Publish Date: 
Feb 13, 2010

Dealership University is offering a series of seminars aimed at helping dealers navigate the world of online advertising, convert more phone calls into cash, and ride out the recession.

The seminars that started yesterday and run throughout today are free for attendees — that’s a saving of $300, the typical cost of the series — and allow them to earn credits toward a Dealership University certificate. Managers can track their employee’s progress and test information retention with DU’s Learning Management Software.

The first topic in the series has Tory Hornsby exploring the quick and easy way of discovering how to make money in 30 days or less using online advertising.

“With more than 80 percent of consumers using the Internet to shop for powersports products online, are these prospects finding you? What effect does this have on your offline advertising? What’s the difference between online and offline advertising?” he says. Hornsby will answer these and other questions, in addition to explaining how to narrow the scope to make wise online advertising decisions that will get results and fit your budget.

In the second seminar series, Hornsby explains that the telephone is still the most powerful tool in a salesperson’s toolbox and how, when used properly, can generate more sales every month. For instance, when you factor inbound calls, unsold follow-up calls, Internet quote request follow-up calls, and sold follow up calls, you can link 100 percent of your business to the telephone. Learn the ins and outs of converting those calls to cash.

Finally, Rod Stuckey gives his insider secrets and strategies for rising above the recession. Learning to understand the key statistics of your dealership and the specific behaviors that drive those statistics is critical for all dealers in the evolving economy.

Stuckey will share seven specific metrics that are responsible for the success or failure of a dealership, the specific behaviors that drive these metrics, the financial statements that must be compiled and analyzed monthly, and information on a host of other topics.

The seminars take place in Room 205 of the Indiana Convention Center and run today from 11 a.m. to noon, 1 p.m. to 2 p.m., and 2:30 p.m. to 3:30 p.m. For further information, you can check online at, under the show resources tab of the attendee menu.