Deland Motorsports builds parts website for DIY customers

Publish Date: 
May 5, 2014

DELAND, Fla. – Necessity is the mother of invention, and in this case of PartsOutlaw.com.

The website, which breaks down each powersports vehicle using a microfiche system that will tell the home mechanic exactly the part number and amount of parts needed to do a particular job, was the brainchild of Deland Motorsports general manager Nate Stickney.

He reasoned that not everyone can afford high retail pricing for OEM parts, and not everyone wants to use a service department for their repairs.

To capture that market, he enlisted e-commerce website provider VNext Technologies to create PartsOutlaw. Vnext is authorized by Honda, Yamaha, Kawasaki, Suzuki, KTM, Arctic Cat, Polaris, BRP and Cobra Motorcycle to provide online parts fiche systems for dealer websites. 

In the first two months of implementation, the dealer has seen a 1,200 percent increase in OEM parts sales for their Suzuki, Arctic Cat and Yamaha product lines. International business has increased more than 283 percent from the previous two months, the owner said. 

At PartsOutlaw.com, a consumer can look up, for example, parts for a 1999 Arctic Cat 500 that needs a clutch kit. From the homepage, the user clicks Arctic cat/ATV/1999/500/clutch assembly and the parts list appears. 

The site offers repair shop parts pricing to consumers, which also puts smaller repair shops on a more equal footing with larger franchise dealerships and gives people in more rural areas access to OEM parts that once were previously difficult to get, along with the technical information to make advanced repairs, the owner said. 

Posted by Holly Wagner