Dennis Kirk Mail-Order Op Enters Scooter Market

Publish Date: 
Jun 1, 2009

SCOOTER DEALERS be aware: Mail order parts, garments and accessories purveyor Dennis Kirk aims to gain more dollars from scooterists via a new, specialized website, www.dkscooters.com.

Dennis Kirk, in business since 1971, has offered more than 125,000 unique powersports items in five catalogs: Off-Road, Harley-Davidson, Snowmobile, Metric Bike and Watercraft. The scooter business is new and, according to Dennis Kirk President and CEO Bob Behan, ready to be expanded.

Current offerings include hundreds of items ranging from apparel and accessories to luggage and windscreens. Among the items available: Nolan and Z1R helmets; Metzeler and Duro tires; AGV, Alpinestars and Icon apparel; EMGO and Constructors Racing mirrors; Dowco and Nelson-Rigg covers; Hot Grips, Kuryakin and Drag Specialties control items; ScootR Logic, Saddlemen, T-Bags and Axio luggage; and Maier and Slip Streamer windscreens.

Dennis Kirk operates a retail store in Rush City, Minn., but the majority of its business is done via mail order and the Internet. While orders can be processed 24 hours a day, seven days per week, customer service hours are Monday through Friday, 8 a.m. to 9 p.m. CST; and Saturday, 8 a.m. to 5 p.m. CST. Technical Support is available Monday through Friday, 8 a.m. to 9 p.m.

Consumers are offered free catalogs, and the company offers same-day shipping on orders received by 8 p.m. CST, free freight to the lower 48 states for orders over $100, and accepts returns up to 90 days after purchase with no restocking fee for an exchange or a full refund.

Plus, there's the "Beat It By A Buck" price guarantee on any item sold over $100 (including the price of the item, freight, handling and any other charges).

"I'm happy about it," says Philip McCaleb, owner of mail-order enterprise Scooterworks USA and the importer/distributor of the Stella and Buddy brands of scooter. "We supply them a ton of stuff."

"A mainstream supplier taking interest shows the scooter market is growing — however, how far their knowledge of scooters goes is questionable," says Joel Martin, owner of Martin Racing Performance (MRP), an aftermarket supplier and tech service center for performance and OEM scooter parts.

"I don't think the site is anything different than what we have seen in the past, it's basically 100 percent Parts Unlimited items and suppliers," Martin says. "(Dennis Kirk's new offering) generally reflects the state of the industry, where everyone is looking for additional revenue because sales of traditional channels are down and they see scooters making money."

—Submitted by Guido Ebert