Design Wraps offers easier 'assortment' orders, new POP displays

Publish Date: 
Mar 10, 2013

GREAT BEND, Kansas - DesignWraps is offering a custom assortment program and new point of purchase displays intended to increase sales for Harley-Davidson dealerships carrying the line of headwraps and affiliated products.

The company's new "SMART Ordering System" is "designed for ambitious Motorclothes Departments." SMART orders are customized assortments of DesignWraps products, selected based on the dealership's size, customer base and budget, and according to time of year. 

"Our goal? For your dealership to enjoy fast turns... not stock product that ends up on the clearance rack," said Joan Krenning, president of DesignWraps Brands. DesignWraps also sells the Savvy Threads line of women's casual wear.

The SMART program allows dealers to exchange slow-moving styles every four months for company credit. Orders take about seven to 10 days to process and ship, according to DesignWraps Brands.

DesignWraps also offers three types of counter racks (see image) available with a $1,800 initial order.

Posted by Mary Slepicka. Press image courtesy DesignWraps