The difference between a rut...and a grave

Publish Date: 
Feb 20, 2013
By Tory Hornsby

You can get so caught up in a rut that every day becomes merely business as usual. Before you know it, you’ve come to a point where you don’t care to be prepared, you don’t want to put in the hard work, and you won’t try anything for fear of failure.

No one is exempt from having to pay the piper if they wanna dance. What do you want to accomplish this year? What actions and changes will it take to get there? Start doing those things right now; It’s time to pay the piper.

March 20 marks the first day of spring. What you do right now will multiply the results you have during this selling season and even into future years. If your plan is to just show up to the dealership and wait and see what happens each day, you will end up failing.

It takes enthusiasm for improvement and passion for your customers to grow a great dealership. How are you doing in those two areas?

It’s time to Mind Your Business. Don’t be nonchalant about your ruts, because those little suckers can turn into six-foot graves if you keep digging. Think about it: The only difference between a rut and a grave is the depth of the hole and how long you plan to stay in it. If you’re in a rut right now, the answer to getting out is taking action. Set new goals, write them down, and take action. Work and live with a sense of urgency and importance, and put yourself in the position to capture your portion of growth this month, this riding season and this year. 

This story originally appeared in the March 2013 issue of Dealernews.