Dispatch taps Jonnum to lead new powersports practice

Publish Date: 
Feb 28, 2014

SAN RAFAEL, Calif. – Marketing and communications agency Dispatch Communications has hired former Ducati MotoGP press officer and motorcycle journalist Chris Jonnum as powersports director to lead a new, dedicated motorsports practice.

“Over the last two years, Dispatch has consistently added motorsports and powersports-related work,” said Dispatch founder Eric Doyne. “The formalization of our experience in this area into a dedicated practice, along with Jonnum’s leadership, will enable us to deepen our capabilities for existing clients while offering our expertise to new brands.”

Last year, Dispatch helped Bell Helmets relaunch its motorcycle-inspired bicycle division. Additionally, the agency has executed ongoing motorsports-related initiatives for clients Michelin and Red Bull.

“I was immediately impressed with Doyne and the Dispatch team and knew it was the right environment for me,” said Jonnum, who will work from his native Long Beach, Calif. “I’m confident that my deep knowledge of the powersports industry and Dispatch’s first-rate reputation and long-standing client relationships will make this one of the leading practices in the industry.”

A former amateur motorcycle racer, Jonnum worked in various positions for CN Publishing’s Cycle News and Personal Watercraft Illustrated titles over a 10-year period before launching Filter Publications’ Road Racer X in 2003 and serving as editor for its entire eight-year life.

From 2011 to 2013, he worked as press officer for Ducati’s factory MotoGP squad, following the international GP circuit and gaining positive impressions for some of the top racers and one of the motorcycle industry’s most iconic brands. Jonnum also has editorial experience at MTB magazine and is still an avid cyclist.

Posted by Holly Wagner