Presentation is key in retail, so here are some of the best display ideas from the Top 100.
Donahue Harley-Davidson/Buell in Sauk Rapids, Minn., knows that displays aren’t always about the merchandise for sale. The store has a collection of vintage 1970 Harley-Davidsons, dirtbikes, snowmobiles and vintage gear displayed on mannequins.
Riva Motorsports of Pompano Beach, Fla., displays more than 200 helmets at a time in its showroom.
Signature Harley-Davidson of Perrysburg, Ohio, employs a heated gear display so that customers coming in from the cold can get their hands into heated gloves. The store sold the first set of the season 10 minutes after the display was put up.
At Missouri’s Powersports of Joplin, helmets are best-sellers. Staff moved them to the back of the store so customers have to walk through other displays and products for sale.
MotoCorsa of Portland, Ore., has an interior that’s decked out like an Italian nightclub. It’s no wonder that the store has been a backdrop for fashion shows, charity fund-raising parties and other highbrow events.
Kalispell, Mont.’s Penco Power Products arranges product displays so that they rise in height toward the back of the store. That way, customers can see what’s offered throughout the dealership right when they enter.
Del Amo Motorsports of Redondo Beach, Calif., hangs motorcycles from its ceiling to help fill the dead space.
At Al Lamb’s Dallas Honda, all fixtures are custom-built and roll easily for layout changes.
Ottawa, Canada’s Gear Head fits its glass cabinets with internal lighting to highlight impulse items, Gear Head merchandise and Polaris- and Vespa-branded items.
This story originally ran in the Dealernews April 2010 issue.