Does a women's motorcycle gear website need a bikini model?

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Another entrepreneur is taking advantage of the increase in women riders with a new gear website, LadiesRideToo.com.

The web business, reportedly owned by Jon Robert Quinn Racing out of Roseville, Calif., carries riding apparel and gear for female motorcycle, scooter, snowmobile and off-road riders. Among other things, the site touts ladies motorcycle, racing, scooter, motocross and snowmobile helmets from entry level to high-end.

Interestingly, the chief image on its home page is not that of a properly outfitted female rider but a cheesecake photo of a bikini-clad babe straddling a sportbike (see image). They might want to rethink that.

The site also carries gloves, sunglasses, boots, headwraps, T-shirts, motocross apparel and other products for women riders, and promises to add more in the future.

Posted by Holly Wagner and Mary Slepicka

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