Dominion Adds Traffic Log Pro to its Stable

Publish Date: 
Sep 8, 2009

DOMINION ENTERPRISES, the company that owns Web service provider Powersports Network (PSN) and classifieds specialist Cycle Trader, has acquired Traffic Log Pro (TLP), a lead management and sales force automation application for the powersports industry.

Founded in 2003 and headquartered in Clearwater, Fla., TLP is a retail management product that provides powersports dealerships a way to log and manage in-store as well as inbound and outbound sales leads. The company currently supports nearly 700 dealers nationwide.

Headquartered in Norfolk, Va., Dominion Enterprises offers Internet advertising, lead generation, CRM, website design and hosting, and data management services in the powersports, automotive, commercial vehicle, real estate, apartment rental and employment industries.

"Our goal is to offer end-to-end solutions to help powersports dealers sell more inventory," says Rick Murchake, vice president of PSN and Vehicle Web Services. "When we better serve our customers, they better serve theirs. TLP will help us do just that."

Terms of the transaction were not disclosed.

—Submitted by Guido Ebert