Dominion formally launches new DX1 management platform

Publish Date: 
Jan 7, 2014

NORFOLK, Va. – Dominion Powersports is rolling out its DX1 management system, which unifies departments on one system. The company announced the DX1 at Dealer Expo in February 2013 and has had a beta system in trial for several months.

“Our focus is to help our dealer partners concentrate on building their businesses vs. spending more and more time maintaining multiple business systems,” said Jeff Littlejohn, president of Dominion Powersports Solutions.  

According to Littlejohn, “As an industry we have done little until now to provide a truly seamless experience with regard to multiple systems and providers. DX1 is not another attempt to integrate disparate systems. This platform has been built from the ground up to ensure a continuous, real-time flow of data throughout the departments of a dealership.”

The DX1 platform comprises two modules, Dealer Operations and Digital Marketing, and dealers may choose either or both to get started.

Each module, or track, includes a touch-friendly LaunchPad that leads dealership personnel through their daily functions and stores customer information. A single sign-on provides permission-based entry, allowing access to tasks and data related to each dealership team member’s role. Other features include:

  • Advanced mobile capabilities. DX1 is built using responsive design technology to optimize the mobile experience. This is applicable whether a consumer is accessing the dealership’s website from a smartphone or the dealer’s general manager is checking the day’s sales from a tablet in a remote location.
  • Advanced customer data management. A lead captured from a dealer’s website is converted via a dealer-defined sales process into invoicing, accessorizing, sale completion, warranty registration and customer retention.
  • Advanced DX1 implementation and dealership support. The company has been adding personnel and systems to provide enhanced customer service and support through the implementation process.

Dealers may schedule a preview of the DX1 system by contacting Tifani Daves, Dominion Powersports’ national sales director, at 800-700-4DX1 (4391), or Dealers also can view more DX1 details at