Dominion hosting Jan. 16 webinar on new Scorecard program

Publish Date: 
Jan 3, 2013

DOMINION Powersports Solutions will host a free webinar Jan. 16 that will highlight the key components of its new Scorecard program, which it will unveil at the 2013 Dealer Expo, Feb. 15-17 in Indianapolis.

The free webinar will be held at 2 p.m. EST/11 a.m. PST. Those interested in participating in the webinar may register HERE.

The Scorecard program provides dealers with national benchmarking data on key components of their business, and suggests simple improvements. The Jan. 16 webinar will reveal how the program compares dealers against national and regional competitors in several key online marketing and sales areas.

"This entire way to rate your dealership and identify your strength and opportunity areas -- a process we call the Dealer Scorecard -- all lead to Dealer Expo," said Neil Pascale, business development manager at Dominion Powersports Solutions. "There we will provide data-based reporting to dealers that will gauge the success of some of their sales and marketing efforts."

Dominion will be scheduling one-on-one, free consultations with dealers from Friday, Feb. 15, through Sunday, Feb. 17, at Dealer Expo. Dealers who sign up for consultations will receive a free Scorecard report for their business, and have the opportunity to go over their results with experts from Dominion to identify ways to improve SEO, lead management, online merchandising, social networking and more. 

The Jan. 16 webinar will introduce dealers to the Scorecard program and discuss ways dealers can draw more interest to their online unit inventory, become more successful on social media, and make their websites more SEO-friendly. Presenters include Pascale; Scott Owens, business development director at Dominion Insights; Andrew Adashek, social media product manager at Dominion Powersports Solutions; and Julie DuRose, director of online marketing at Dominion Powersports Solutions.

Posted by Mary Slepicka