NORFOLK, Vir. - Dominion Powersports Solutions has announced a fourth-quarter program to provide sales and marketing "how to" videos for retailers.
Each of the videos can be viewed in less than 30 minutes and provides specific tactics on video marketing, reducing aged inventory, lead management and other sales department strategies.
The program includes video installments from dealer consultant Sam Dantzler of Sam’s Powersports Garage. “This program is directly in line with what we teach, which is the fundamentals of retailing in our industry,” Dantzler said. “The day-to-day training is simply absent for most dealers, and the combination of training from the Garage and Dominion Powersports’ Pulse Video Series is a slam dunk.”
“More than 400 educational videos were watched by powersports dealers during our first online learning opportunity this summer,” said Neil Pascale, business development manager for Dominion. “Based on the exceptional feedback we received from dealers earlier this year, we’re expecting even more participation for this session.”
“The (Summer School) program was great,” said Tori Smith of Snow City Cycle Marine in Scarborough, Ontario. “We loved the fact that we heard not only from the professionals, but also other dealers or industry participants who are using these tips/tools. This makes it more feasible to put these strategies into practice.”
The new program will run in November and December.
Press release posted by Holly Wagner