Dominion secures rights to new .motorcycles website extension

Publish Date: 
Nov 11, 2013
By Holly J. Wagner

NORFOLK, Va. - There’s a new Internet domain extension in town, and Dominon Powersports Solutions owns the new .motorcycles e-turf.

That means if you want your website address to be www.mydealershipname.motorcycles, you'll have to go through Dominion to do it.

The DNS provider made a successful bid for the new extension, which can replace .com, .net, .biz,.org and others for those who successfully register their websites with the new extension.

The new domain is the result of a huge expansion of domains that unleashes new generic top level domains (gTLDs) like .shop, .free or even .smile. The expansion is touted to make the Internet more consumer- and search-friendly.

Until now, most internet addresses have largely ended with the familiar “top level domains.” A Dominion affiliate will operate .motorcycles exclusively, which will be by an of Powersports Solutions. 

To acquire the new domain extension names, companies underwent a rigorous application process and were required to pay significant application and annual fees.

Dominion will have exclusive rights over .motorcycles. Domain registrars like GoDaddy.com will need to contract with Dominion and observe Dominion’s rules and regulations to offer URLs with the .motorcycles domain.  Further, Dominion says there were no other powersports-related trade-specific or generic names submitted during the process, and it is unlikely there will be another round of applications for several years.

“Dominion Powersports has taken a critical leap ahead on behalf of our customers. As Google continues to personalize the search experience for consumers, top-level domains like .motorcycles will elevate our dealer customers in the search results,” said Jeff Littlejohn, president of Dominion Powersports Solutions. “While some have downplayed this worldwide initiative, the proactive response of technology leaders demonstrates the impact the new top-level domains will have on the visibility of businesses on the Internet.”