Dominion Powersports Solutions is hosting a free webinar Wednesday on how search engine changes and online ratings are changing consumers’ buying habits and impacting traffic at powersports dealerships.
Click here to register for the training, which will begin at 2 p.m. EST. The webinar is part of Dominion Powersports Solutions’ Pulse Educational Series, which provides information and best practices on the latest sales, marketing, service and technology trends.
Guest speakers will include Neil Pascale, Dominion Powersports Solutions’ business development manager; Kelvin Stroud, Traffic Log Pro director of dealer development tools; and Julie DuRose, director of online marketing for Dominion Enterprises.
“The evolution of key online marketing search engines like Google is changing the way consumers are initially finding dealerships online and deciding whether to visit the stores in person,” Pascale states.
Dominion Powersports Solutions’ webinar will discuss a variety of online marketing strategies to assist dealerships in increasing consumer traffic to their stores. Industry experts will give dealers insight into how search engine changes and trends can affect their online marketing success. Online reviews now play a significant role in the consumers’ online marketing habits, experts claim.
Participants will be introduced to a Google Places site and will learn how they can use the site to generate online reviews. “These reviews have a huge impact on consumer traffic, and dealerships will learn the most effective ways to manage positive and negative online critiques,” Dominion says.
Posted by Arlo Redwine
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