Editor's note: Author Jeff Clew has written 29 books and numerous features on motorcycles and the important personalities in the business. He bought his first bike in 1946 and has participated in road, grass and sprint racing. He is also a former president of the Association Of Pioneer Motorcyclists (1998-99). Reviewer Don Brown, who was general sales manager for Johnson Motors, Inc. (1956-65), contributed various documents and information for this book. Brown worked directly with Edward Turner on matters relating to sales, marketing and new model development for the American market; he was also responsible in 1969 for originating the styling project that led to the production of the X75 Triumph and hired Craig Vetter as the project's styling engineer.
It was truly Turner's most important legacy. The lesson about affordable appeal that Turner and Triumph had to learn the hard way is just as applicable to today's market, as the industry ponders what the next phase of motorcycling will be when the current ardor for cruisers eventually cools.