Dothan Powersports


Honorable Mention 2008

Owner: Don Owens Location: Dothan, Ala. Store Size: 22,400 sq. ft. Years in Business: 57 Vehicle Brands Carried: Honda, Lehman Trikes, Polaris, Suzuki, United Motors, Victory, Yamaha URL: Strengths: Owner Don Owens knows that repeat business is the key to running a successful dealership and tries to personally thank each customer for his or her business. Problems are swiftly dealt with to the customer's satisfaction. This quick action and personal attention leads to returning buyers and referrals.

Dothan's service carries over into — where else? — the service department, where the Very Important Customer program allows participants priority one-day service, free courtesy shuttle service to home or work and free pickup of disabled vehicles. Two years ago the store started offering same-day maintenance service: If a customer drops off a unit by 11 a.m., the dealership guarantees it will be ready by close, or the customer gets a $25 gift card.

Service customers can enjoy hot dogs, computer access, and Wi-Fi connectivity in the customer lounge.

The dealership features an on-site test track to demo ATVs and dirtbikes. With Polaris' help, the dealership upgraded the track a year ago. Inside the store, customers can watch movies or races, or even play video games, on a audio-video system that is projected onto a 12-foot wall-mounted screen.

Each year the dealership is the main sponsor of the Randy Steadham Ride for Toys benefiting the Salvation Army. The store also contributes to and promotes Bikers for Babies for the March of Dimes, and it is a Guardian Dealer for the Ride for Kids supporting the Pediatric Brain Tumor Foundation. In 2007 the store provided an ATV to Landmark Park, Alabama's official museum of agriculture that's located in Dothan.